Six Weeks of Classified Boards

We launched edgeio classified boards in early March. Since then more than 700 web sites have started boards. Of those about 580 are free boards with no listing fee. More than 120 are paid boards with a listing fee.

Classified boards

The most prominent is clearly TechCrunch’s “CrunchBoard” but there are many more. Check out some of them:

Web 2.0 for sale – – a stand alone classified board for welling Web 2.0 related items, domains, companies even.

ContentSutra – – Rafat Ali’s Indian site focusing on the sub-continent’s technology news. Jobs Board.

Infoworld’s IT Exchange – – IDG’s Infoworld publication. B2B Services board.

InsideCG – – Inside Computer Graphics Job Board.

OpenCoffeeClub – – Saul Klein’s Open Coffee Club Social Network for Entreprenuers. Jobs Board.

It seems pretty clear that classifieds are a wonderful advertising complement to social media. Highly focused readerships are very valuable to listers. A classified board gives an advertiser a wonderful way to influence those readers. The eCPM’s on Crunchboard during the first month of it’s life with edgeio have been very significant.

Now that Goolge has acquired DoubleClick we believe that classified advertising – as a platform for delivering revenue to web site owners – is the next big revenue driver on the Internet. Our first six weeks make us even more sure than previously that this is true.

TechCrunch chooses edgeio to power CrunchBoard

Classified boardsMy edgeio co-founder Mike Arrington has chosen the edgeio classified boards product to power his Crunchboard listings marketplace.

Crunchboard is focused on job listings and charged $200 per month for a listing. previously it was a home grown solution that was expensive to build and to run. Now Mike gets the service for free and we handle running it. His cost is a 20% share of revenue.

The phenomenon of sites launching listings boards is interesting. It is kinda strange that content owners in the print world have made significant revenues from listings ($17bn in 2006) yet online listings are typically separated from content in vertically focussed listings silos like Monster, or CareerBuilder. edgeio’s bet is that it makes sense for listings to be a source of revenue for a publisher alongside subscriptions (where appropriate) and ads. Indeed, if you look at crunchboard’s listings based revenue and compare it to its AdSense revenue, there is reason to believe that listings can be a bigger than AdSense opportunity for many publishers.

Mike’s post is here

Of course Mike and I may be biased but by addressing the need for a self-service classifieds board platform, enabling any publisher to make revenue from listings, we have made the world a better place 🙂 .

AdStar and edgeio Partner to Broaden Classified Advertising Opportunities for Advertisers and Newspapers


Adstar announced today that they are partnering with edgeio to extend our marketplaces platform to address more than 100 of the largest newspapers in the US.

The partnership will go live during Q2 2007.

The impact of the deal will be that anybody listing in an edgeio classified board anywhere on the Internet will be able additionally list on a print newspaper in their area.

Adstar will provide all of the billing and pricing management for the listings.

We hope this is the start of a significant partnership with the team at Adstar.

edgeio launches Classified Boards

We released today:

To try it out click here:

Scobleshow coverage

Dan Farber has covered it here.

Techmeme conversation here

Press Release

edgeio launches Classified Boards, the first application of its new marketplaces platform and a major partnership with AdStar.
Palo Alto, CA February 20, 2007

edgeio, the company that brings together, searches and distributes the world’s listings, today launched edgeio Classified Boards ( a service enabling bloggers and website owners to add their own classified section to their site.

With edgeio Classified Boards, owners can create any type of classified listing board from jobs to autos to housing, anything they can think of. Through user generated listings, site owners can increase their value and maximize their revenue. edgeio provides payment processing, affiliate management, hosting, customization tools and tools for enabling networks of classified boards to emerge.

Keith Teare, CEO and co-founder of edgeio said:

“The edgeio marketplaces platform, and its first application – Classified Boards, enables any web site to create a free classifieds board, and to take listings into it – either in return for a fee or for free. This should make it possible for web sites to do what newspapers and magazines have done for hundreds of years – make revenue from classified listings alongside their revenue for advertising.”

An edgeio classified board is free to set up for any web site owner. The board can accept free listings or fee based listings. In the case of fee based listings the owner sets the price, and also defines a revenue share percentage for affiliates. edgeio takes 20% of any revenues produced by the fee based boards.

As well as announcing the launch of the marketplaces platform and classified listings boards, edgeio also announced a partnership with AdStar (NASDAQ: ADST). AdStar’s transaction infrastructure powers online classified ad sales for more than 100 of the largest newspapers in the United States, and a growing number of other online and print media companies. edgeio’s partnership with AdStar enables these newspapers as well as newspapers who do not currently work with AdStar to have the option to become part of the edgeio Classified Boards network. A person wishing to list on a blog in say San Francisco can also decide whether to list in local participating newspapers. This partnership will ultimately make newspapers and web sites part of a common classifieds ecosystem. This service is expected to be available to newspapers early in the second quarter of 2007.

“Our partnership demonstrates one more way in which we can implement our Web-based ad transaction technology to further extend advertising opportunities for advertisers around the world, while also providing newspaper publishers with a new source of classified ad revenue. Advertisers still recognize the power of advertising in their local newspapers, and newspapers continue to search for ways to further extend their online reach and generate online revenues. Together, edgeio and AdStar can help both advertisers and newspapers meet their objectives,”

says Leslie Bernhard, president and chief executive officer of AdStar, Inc.

About edgeio
edgeio is a leader in online listings. The company’s vision is to bring together, search and distribute the world’s listings. Products include edge-direct, (and its Chinese sister site and edgeio marketplaces. edgeio is based in Palo Alto, Calif. and was founded in 2005 by Keith Teare, the company’s chairman of the board and chief executive officer, and Michael Arrington, a member of edgeio’s board of directors. For more information see

About AdStar, Inc.
AdStar, Inc. (Nasdaq: ADST – News) is the leading provider of e-commerce transaction software and services for the advertising and publishing industries. AdStar’s proprietary suite of e-commerce services includes remote ad entry software and web-based ad transaction services, as well as payment processing and content processing solutions that are provided through its Edgil Associates subsidiary, the industry’s largest supplier of automated payment processing services. AdStar’s ad transaction infrastructure powers classified ad sales for more than 100 of the largest newspapers in the United States, and a growing number of other online and print media companies. EdgCapture, Edgil’s automated payment process solution, is currently employed by call centers at more than 100 of the nation’s leading newspaper and magazines. AdStar is headquartered in Marina del Rey, Calif., and its Edgil office is located in Billerica, Mass. For additional information on AdStar, Inc., visit

edgeio marketplaces in beta


edgeio marketplaces went into beta on Friday. The first testers are beginning to report. I covered some of it on my personal blog.

John Dowd – the Product Manager for edgeio marketplaces – tells me that it is likely to become a public beta on Tuesday.

AddMonkey has the first review.

To fully appreciate the goal here it is worth re-reading the “de-portalization” post below.

Partnership Announcement

The Real Time Matrix Corp. and edgeio Announce a Strategic Partnership To Bring eCommerce to RSS

New York, NY ­January 30, 2007 ­ The Real Time Matrix Corp., an innovator in real-time matching and re-broadcasting technology, and edgeio,
a leader in online listings, announce a partnership to bring eCommerce to RSS.

At the SIIA conference in New York, The Real Time Matrix Corp. unveiled “Virtual Personal Commerce,” a unique service that enables anyone to describe what they want and have matching item listings sent to them automatically as they appear on the Internet.

The service combines The Real Time Matrix’s web router with edgeio’s edgedirect platform to match and deliver listings from over 1000 Web commerce sites, including Amazon, eBay, cafepress and more.

“It’s like having a personal buyer sitting on the Web,” says Jeff Whitehead, CEO, The Real Time Matrix Corp. “Virtual Personal Commerce is radical since I simply describe what I want once, and relevant listings find me as they appear on the net. And they find me wherever I want; cell phone, browser, RSS reader, or instant messenger.”

“By partnering with Real Time Matrix, edgeio can extend the reach of any listing to an always-on, consumer channel,” says Keith Tiere, CEO, edgeio. “Together, we close the gap between seller and buyer by getting relevant listings to anyone the instant they hit the Web.”

The service, scheduled for Q1 release, offers listings through the website as well as web widgets placed on any web page. The website enables anyone to create personally relevant channels of live web content from the millions of articles published daily to the Internet. It is available at

About The Real Time Matrix Corporation

The Real Time Matrix Corporation is a privately-held start-up, co-founded and funded by Edge Venture Capital and based in the San Francisco Bay Area. The Real Time Matrix founders have 50 years combined software expertise focused on media distribution, analytics, and messaging. For more information please visit the company’s web site and

About edgeio corporation:

edgeio is a leader in online listings. Its vision is to bring together, organize and distribute the world’s marketplaces. Products include edgedirect, and edgeio is based in Menlo Park, California and was founded in 2005 by Keith Teare, its Chairman of the Board and Chief Executive Officer, and Michael Arrington, a member of its board of directors. For more information see

Real Time Matrix Release here