edgeio product plans discussed

edgeio has a number of product releases due to happen over the next 2 weeks or so. As we discussed in a couple of places, edgeio was launched with a set of features specifically designed for bloggers who are familiar with tagging, and with ping servers. Some have said (correctly) that this is too narrow an audience for a listings network. We think that the amount of discussion about edgeio has justified our early focus on this audience, but we are almost ready to roll out features for bloggers who are less familiar with the technology, and also for non-bloggers. CrunchNotes points to a podcast where Brian Oberkirck interviews Mike Arrington and they discuss some of these plans. They also discuss spam control. The podcast is here.

Where do we go from here?

About a year ago, Keith and Mike introduced me to the idea building a classified listings system around content generated by edge publishers. I had worked with Mike and Keith at RealNames and was intrigued by the idea of giving individuals and businesses the opportunity to list content using their own websites rather than ceding control to a centralized service. So, we began working on edgeio and my job became taking the initial ideas and turning them into concrete plans for a service. Since those initial conversations, we have put a lot of work into building the first release and crafting plans for the future.

In-between chasing down the inevitable bugs following a 1.0 release, I’ve read a lot of great posts about edgeio and it seems that most of them have to do with two key questions.

• How will edgeio handle spam?
• Is edgeio only for bloggers?

Spam is a very real issue that we have been thinking about since day one and our approach to spam is twofold. First, we want to leverage the edgeio community as much as possible to identify posts and publishers that are likely to be spam or otherwise inappropriate. We have seen this work well in other environments and hope we can create the same sense of community in edgeio. To facilitate this, expect to see more in the area of reputation including authentication of publisher’s identity, commenting on publishers and posts, and automated removal of suspect items from anonymous users.

Communities alone, however, cannot stop spam so our second approach to spam is more heavy handed. We intend to leverage filters similar to the Akismet approach, implicit white lists comprised of authenticated edgeio members, and blacklists to handle publishers who continuously abuse the system. We do not claim to have a bullet proof system and there will certainly be issues with spam in our future. We can only promise that we are continuously monitoring the data and doing our best to adapt to the influx of data.

The initial release of edgeio is obviously tailored to publishers who are familiar with the ins and outs of tagging and ping servers. After writing the FAQ, I realize that publishing content is not necessarily for the novice; however, we wanted to give publishers full control over their listings. So, going forward we are committed to extending the concept of using tags and other inline markup to control every facet of how an item is rendered and distributed through the edgeio network. With the exception of claiming your weblog, visiting edgeio will be an option for edge publishers, not a requirement.

At edgeio we do realize, however, that not everyone is familiar with tagging and ping servers. For this reason, in the coming weeks we will introduce tools that allow publishers to add their content to edgeio without anything more than an RSS / ATOM feed from their website. You will have to come to edgeio to make this happen, but we promise the process will be simple and pitfall free.

Sometime later, edgeio will introduce tools for publishers who do not have their own RSS / ATOM enabled website. This way, we will offer a range of solutions meeting the needs of everyone from experienced publishers to people without their own website. It will take some time to get there, but watch for updates on a regular basis. The edgeio team believes in rapid iterations that take into account customer feedback.

If you have comments about the design, missing features, etc. feel free to comment here or contact us at feedback@edgeio.com. As the volume of comments increases, you may find that we direct you back to this blog for more lengthy answers to common questions.

Developers and edgeio

A nice thing to see on day one. Developers figuring out cool things to do with edgeio. I spotted this post:

Use ZapTXT with Edgeio
The much anticipated Edgeio launched today. It’s an interesting service that allows anyone to publish content through their site.

The site constantly monitors RSS enabled sites and publishes posts with the “listing” tag. The posts are then organized by tags using the Edgeio taxonomy. The idea for sellers is that they can reach a broader audience without any additional effort. For buyers, the draw is that they can find items for sale regardless of geographic location and without checking multiple sites. According to Edgeio, they currently monitor 28,954,323 websites.

Sound interesting? I think it’s a great idea, but again, I don’t want to have to sift through any more data. This is where ZapTXT comes in. You can enter RSS for any Edgeio category and your keywords and get notified whenever there is a new post. And, of course, with ZapTXT Mobile Widget you’ll have access to your Edgeio alerts from your mobile phone. If Edgeio turns out to be as powerful as the hype says it’s going to be, ZapTXT is the perfect companion to harness all that data.

posted by eduard at 8:53 AM

You can go there directly to download it. It’s here!

I also noticed Jerome’s Keywords can be made to work with edgeio.

As far as developers are concerned there is a ton of information in the edgeio FAQ. A lot of publishers have asked about submitting feeds with geography information in the posts, or with time sensitive information like expiry time. It’s all here.

Finally, some people have asked about using PayPal on edgeio listings. It’s really as easy as including a PayPal “buy now” button on your blog post. When edgeio indexes your post we will include the button in edgeio. Hopefully Google Payments will be able to work in the future also.

edgeio has gone live

Just a heads up to those of you who have been helping us during the preview phase of edgeio.

Tonight (Sunday 26 Febrary 2006) at midnight Pacific time we removed the password from edgeio and it is available, worldwide, for all users.

Om Malik was the first to post about this.

If you were part of the preview, many thanks for your help. No doubt we will learn a lot more as the publisher and user numbers grow. We’re all as grateful to you as we could be. Oh, and we are as excited as hell :-).

Mike is in the air on his way back from vacation. Nice big surprise when he lands 🙂

We’ll post more later.