Six Weeks of Classified Boards

We launched edgeio classified boards in early March. Since then more than 700 web sites have started boards. Of those about 580 are free boards with no listing fee. More than 120 are paid boards with a listing fee.

Classified boards

The most prominent is clearly TechCrunch’s “CrunchBoard” but there are many more. Check out some of them:

Web 2.0 for sale – – a stand alone classified board for welling Web 2.0 related items, domains, companies even.

ContentSutra – – Rafat Ali’s Indian site focusing on the sub-continent’s technology news. Jobs Board.

Infoworld’s IT Exchange – – IDG’s Infoworld publication. B2B Services board.

InsideCG – – Inside Computer Graphics Job Board.

OpenCoffeeClub – – Saul Klein’s Open Coffee Club Social Network for Entreprenuers. Jobs Board.

It seems pretty clear that classifieds are a wonderful advertising complement to social media. Highly focused readerships are very valuable to listers. A classified board gives an advertiser a wonderful way to influence those readers. The eCPM’s on Crunchboard during the first month of it’s life with edgeio have been very significant.

Now that Goolge has acquired DoubleClick we believe that classified advertising – as a platform for delivering revenue to web site owners – is the next big revenue driver on the Internet. Our first six weeks make us even more sure than previously that this is true.

TechCrunch chooses edgeio to power CrunchBoard

Classified boardsMy edgeio co-founder Mike Arrington has chosen the edgeio classified boards product to power his Crunchboard listings marketplace.

Crunchboard is focused on job listings and charged $200 per month for a listing. previously it was a home grown solution that was expensive to build and to run. Now Mike gets the service for free and we handle running it. His cost is a 20% share of revenue.

The phenomenon of sites launching listings boards is interesting. It is kinda strange that content owners in the print world have made significant revenues from listings ($17bn in 2006) yet online listings are typically separated from content in vertically focussed listings silos like Monster, or CareerBuilder. edgeio’s bet is that it makes sense for listings to be a source of revenue for a publisher alongside subscriptions (where appropriate) and ads. Indeed, if you look at crunchboard’s listings based revenue and compare it to its AdSense revenue, there is reason to believe that listings can be a bigger than AdSense opportunity for many publishers.

Mike’s post is here

Of course Mike and I may be biased but by addressing the need for a self-service classifieds board platform, enabling any publisher to make revenue from listings, we have made the world a better place 🙂 .

AdStar and edgeio Partner to Broaden Classified Advertising Opportunities for Advertisers and Newspapers


Adstar announced today that they are partnering with edgeio to extend our marketplaces platform to address more than 100 of the largest newspapers in the US.

The partnership will go live during Q2 2007.

The impact of the deal will be that anybody listing in an edgeio classified board anywhere on the Internet will be able additionally list on a print newspaper in their area.

Adstar will provide all of the billing and pricing management for the listings.

We hope this is the start of a significant partnership with the team at Adstar.

edgeio marketplaces in beta


edgeio marketplaces went into beta on Friday. The first testers are beginning to report. I covered some of it on my personal blog.

John Dowd – the Product Manager for edgeio marketplaces – tells me that it is likely to become a public beta on Tuesday.

AddMonkey has the first review.

To fully appreciate the goal here it is worth re-reading the “de-portalization” post below.

Partnership Announcement

The Real Time Matrix Corp. and edgeio Announce a Strategic Partnership To Bring eCommerce to RSS

New York, NY ­January 30, 2007 ­ The Real Time Matrix Corp., an innovator in real-time matching and re-broadcasting technology, and edgeio,
a leader in online listings, announce a partnership to bring eCommerce to RSS.

At the SIIA conference in New York, The Real Time Matrix Corp. unveiled “Virtual Personal Commerce,” a unique service that enables anyone to describe what they want and have matching item listings sent to them automatically as they appear on the Internet.

The service combines The Real Time Matrix’s web router with edgeio’s edgedirect platform to match and deliver listings from over 1000 Web commerce sites, including Amazon, eBay, cafepress and more.

“It’s like having a personal buyer sitting on the Web,” says Jeff Whitehead, CEO, The Real Time Matrix Corp. “Virtual Personal Commerce is radical since I simply describe what I want once, and relevant listings find me as they appear on the net. And they find me wherever I want; cell phone, browser, RSS reader, or instant messenger.”

“By partnering with Real Time Matrix, edgeio can extend the reach of any listing to an always-on, consumer channel,” says Keith Tiere, CEO, edgeio. “Together, we close the gap between seller and buyer by getting relevant listings to anyone the instant they hit the Web.”

The service, scheduled for Q1 release, offers listings through the website as well as web widgets placed on any web page. The website enables anyone to create personally relevant channels of live web content from the millions of articles published daily to the Internet. It is available at

About The Real Time Matrix Corporation

The Real Time Matrix Corporation is a privately-held start-up, co-founded and funded by Edge Venture Capital and based in the San Francisco Bay Area. The Real Time Matrix founders have 50 years combined software expertise focused on media distribution, analytics, and messaging. For more information please visit the company’s web site and

About edgeio corporation:

edgeio is a leader in online listings. Its vision is to bring together, organize and distribute the world’s marketplaces. Products include edgedirect, and edgeio is based in Menlo Park, California and was founded in 2005 by Keith Teare, its Chairman of the Board and Chief Executive Officer, and Michael Arrington, a member of its board of directors. For more information see

Real Time Matrix Release here

Announcing “Marketplaces” and “Listings Boards”.

A few short weeks from now – in early February – edgeio will launch a comprehensive commerce platform for your blog or web site. We are calling it edgeio marketplaces. At the same time, we will be launching a beta of the first product built on that platform – Listings Boards.

marketplaces – What it is?
In a nutshell, edgeio marketplaces provides a number of services that can be used to create commerce applications. The key services are:

1. Content creation services.
2. Content management services.
3. Content distribution and sharing services.
4. Marketplace association and collaboration services.
5. Billing and revenue sharing services.
6. Reporting services.

This list may be a little abstract to conjure up the full implications of the platform but together they make it possible to implement certain forms of commerce in the webosphere/blogosphere, for free, and with ease, that were previously expensive and difficult.

Our first marketplaces product

Built on the marketplaces platform, Listings Boards is going to be its first product offering. We have seen a proliferation of jobs boards emerge on the web during the past six months. TechCrunch has one, GigaOm has one, ReadWriteWeb has one as do many others. Speaking with those who built these boards it was clear that it took great effort on the part of the publishers to pull the required resources together to launch those boards, sometimes their own effort and sometimes that of 3rd parties. It also costs significant amounts of money to build and maintain them. Listings Boards will be an easy and free way for any web site owner to create a listings board on their site, and if they wish, to make money by taking payment in return for accepting listings onto their board.

Listings Boards – Key Features

Here are the key features of our Listings Board product:

1. Create any type of listings board (homes for sale; jobs offered; cars for sale; general classifieds; events; indeed anything).
2. Decide whether to charge a fee to list on your board and how much.
3. Design the look and feel of your board.
4. Decide whether to allow affiliates to sell into your board, and if so how much (%) to share with them of the fees collected.
5. Decide whether to add other boards to your sales interface, allowing a network of similar boards to be formed. Listings Board owners can freely associate with each other to create networks, and can share revenues between themselves. edgeio keeps track of who owes whom what, and makes the relevant payments.
6. All boards will be able to create widgets to place on their home page or elsewhere. They will also be able to distribute those widgets amongst friends.
7. All listings will automatically be placed on the boards requested and will also be submitted to the search engine for free.

Why start with listings boards?

Two reasons, one tactical one strategic.

The tactical reason is that these boards are appearing spontaneously and are doing quite well as they address the needs of the lister to target a specific audience that reads a vertical, sometimes even niche publication. Not unlike the magazine world, where there are now many titles focused on ever more specific content, the web has produced its own targeted content as writers emerge focusing on areas of intense interest to themselves and their readers. By making it easy for these writer/publishers to create listings boards, we help give them the tools that previously only the big players could afford. There is clearly a ready audience for the service.

The strategic reason is all about what I described in an earlier post as the “emergence of the foothills“. There are now thousands of publishers around the world who have built significant audiences for their writing, podcasting or vlogging. An increasing proportion of internet traffic is visiting these foothill publishers. Yet these publishers – who are highly competent and fiercely independent – are often forced to rely on generic advertising platforms for revenue. The more farsighted have gone beyond that and have taken control of their advertising space, and with great impact on their revenues. We want to help generalize that, and make it possible for all publishers to do the same. The marketplaces platform is where edgeio will develop products and services to do just that. To reinforce the control over revenues that leading publishers are now seeking. By giving them the tools to allow their imaginations and business instincts to be realized.

Why pre-announce?

February is not very far away. And edgeio has traditionally not pre-announced products. However in this case we need beta partners for our listings boards product and we want to introduce the marketplaces platform to an external audience. So we are pre-announcing the platform, and the product today in order to get the first publishers to help us test and stabilize the system, seed the networks, and provide feedback prior to launch. We will maintain the beta status of the product as long as we need to after launch also. You can go to and sign up for the beta today. John Dowd, product manager of marketplaces, will be in touch asap.

What is our model for this business?

We are providing the marketplaces platform and the listings board products for free. We do not intend to charge startup or hosting fees. So our model will be to take 20% of all money that flows through each product as our fee. In the case of listings boards, if the board is a free board, and makes no revenue, it will be free. If it is a paid listings board, we will take 20%.

I’m pretty excited to be able to follow up the “Mountains and Foothills” post from last year with something practical we are doing to help the new and growing publishers develop unique models for making revenue from their projects. Listings Boards is just the beginning of several social commerce products we have planned this year. Let us know what you think.