TechCrunch chooses edgeio to power CrunchBoard

» 09 March 2007 » In announcement, edgeio, marketplaces »

Classified boardsMy edgeio co-founder Mike Arrington has chosen the edgeio classified boards product to power his Crunchboard listings marketplace.

Crunchboard is focused on job listings and charged $200 per month for a listing. previously it was a home grown solution that was expensive to build and to run. Now Mike gets the service for free and we handle running it. His cost is a 20% share of revenue.

The phenomenon of sites launching listings boards is interesting. It is kinda strange that content owners in the print world have made significant revenues from listings ($17bn in 2006) yet online listings are typically separated from content in vertically focussed listings silos like Monster, Cars.com or CareerBuilder. edgeio’s bet is that it makes sense for listings to be a source of revenue for a publisher alongside subscriptions (where appropriate) and ads. Indeed, if you look at crunchboard’s listings based revenue and compare it to its AdSense revenue, there is reason to believe that listings can be a bigger than AdSense opportunity for many publishers.

Mike’s post is here

Of course Mike and I may be biased but by addressing the need for a self-service classifieds board platform, enabling any publisher to make revenue from listings, we have made the world a better place :-) .

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